American Red Cross Encourages People to #help1family On Giving Day

American Red Cross Encourages People to #help1family On Giving Day

American Red Cross Encourages People to #help1family On Giving Day From April 21 – April 24, Support Families in Their Time of Most Need

WHO Blue Back Square

WITH The American Red Cross

WHAT Giving Day to #help1family

HOW Visit our website and donate!

Donors will receive a receipt allowing them to receive special offers, discounts and promotions to a variety of Blue Back Square stores on behalf of Starwood, which will be
available throughout the entire Giving Day weekend.

WHEN Thursday, April 21 through Sunday, April 24

WHERE Online at


Help us #help1family!

Every year, the American Red Cross responds to nearly 66,000 disasters – the vast majority of these are home fires – where a family has lost everything; the roof over their heads, their clothes, and their most cherished possessions. The Red Cross is holding its nationwide Giving Day on Thursday, April 21. The event is designed to rally the American public to support the Red Cross as it meets its critical and lifesaving mission of helping families who have been affected by disaster or emergencies. Blue Back Square is partnering with the Red Cross for the second annual Giving Day to provide help and urgent relief for families when they need it most by offering special promotions at select Starwood
retailers from Thursday, April 21 through Sunday, April 24. Customers, shoppers and neighbors who visit and donate to American Red Cross
Giving Day at will then receive an email donation receipt. Visit Blue Back Square's event page to view all participating locations and promotions offered. Present your donation receipt at the select retailer at Blue Back Square to receive your special offers, discounts and promotions to many of our most popular stores as a thank you from Starwood Retail Partners. If we all come together and #help1family, think of the impact we could have. 

Blue Back Square features over 35 stores, restaurants and a 6screen Bow Tie Cinema. Stores and restaurants include West Elm, Crate & Barrel, REI, Barnes & Noble, Charming Charlie, Janie & Jack and Ooh La La Boutique. Dining options range from The Cheesecake Factory and Besito Mexican to Fleming’s Prime Steakhouse and Bar Louie.

About Blue Back Square:
Blue Back Square is located at 65 Memorial Road, in West Hartford, Connecticut. Hours are Monday – Saturday: 10 a.m. – 9 p.m., Sunday: 11 a.m. – 6 p.m. Restaurants and department store hours may vary. For more information,visit like us on Facebook or follow us on Twitter and Pinterest.

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Elizabeth Zigmont, Marketing Coordinator
Blue Back Square
(860) 882.0678 ext. 5001